11.29.2008

Tis the season to market to Children


Many advertisers have been busy aiming their products any which way they can toward children. Why? Because they have come to realize that most purchases made within a home is somehow linked to a child. The influence that children have their on parents purchasing power has become ridiculously embarrassing. I watched grown people fight over an Xbox at a store, on a news station. I'm sure it was just to please a tantrum throwing, wanna fit in, child. Then I'm sure they may have felt embarrassed to view themselves in such hoggish behavior.
Marketers at Mercedes Benz are getting in on the action of marketing to children. Mercedes is offering the Bobby Benz SLK AMG push-cart for children to ride. Also they have slapped their logo on a few clothing items for children to wear.

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