11.27.2008

Even before Black Friday, Retailers Offer Big Discounts...

Diamond earrings at Macy’s were chopped to $249 from $700. A Marc Jacobs bag at Saks, originally $995, fell to $248.45. And for men, a Ted Baker suit at Lord & Taylor was selling not for the usual $895, but for $399.99....
Laden with excess inventory, hungry for sales and worried because of five fewer shopping days between Thanksgiving and Christmas this year, the nation’s retailers went into a price-cutting frenzy long before the day after Thanksgiving, the traditional start of the holiday shopping season. For weeks, they have been trying to outdo one another to capture the attention of consumers who have become numb to run-of-the-mill discounts. As the latest T. J. Maxx slogan goes: “Every day is Black Friday....”
The Toys “R” Us chain is planning the deepest discounts in its history on Friday, with 50 percent more doorbusters than last year. Other retailers are promising that their deals will be even more striking than the sales they have already unveiled — with Wal-Mart, for instance, promising large flat-panel televisions for less than $400....
Consumers have been resisting the stores’ entreaties. In the first two weeks of November, retail categories like apparel, luxury goods and electronics and appliances all had double-digit sales declines, according to SpendingPulse sales reports from MasterCard. Grocers are just about the only stores doing well in this economy, as people hole up and eat at home instead of going to restaurants.... It was about time people started doing this; eating at home.

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