Within the past few years, online users have become more comfortable with using the internet to do their shopping. Internet sales in 2005 increased by whooping 25%, to $23.2 billion, during the holiday season. The percentage of holiday sales made online grew by 20 percent from 2006 to 2007. Experts are predicting continued growth of the online channel spurred on by the cost of gas and online price comparison tools. This could be a big year for e-mail marketers to reach customers seeking to pinch pennies at the pump and at check out with holiday e-mail promotions. Even with a tight economy, retailers who tune up their marketing efforts have a lot to gain. Consumers spent US$475 billion (National Retail Association) during the 2007 holiday season, and with e-mail marketing ROI at $48 for every dollar spent (Direct Marketing Association, 2007), small businesses have the opportunity to get an early leg up on the competition -- against big box stores and smaller competitors on Main Street.
No comments:
Post a Comment