Event marketing: Starbucks

Looks like Starbucks is using the event of the elections to market their coffee. Giving out free coffee is something that surely doesn't happen on a regular. But to the millions of people out there, Starbucks is willing to give all those who vote a free cup of coffee. Well, vote well America, and toast to Starbucks for keeping you "awake" in making the right decision. My guess will be that the consumers/voters will be happy especially if they're used to buying coffee every morning. Buying coffee is like the behavior of most americans.