11.12.2008

Examples of Trade Dress




Trade dress refers to characteristics of a visual appearance of a product or its packaging that may be registered and protected from being used by competitors in the manner of a trademark. These charateristics can include; graphic design, color, three-dimensinal shape, or even the smell of a product or its packaging.

Shape of a Coca-Cola bottle

Shape of a classic Ferrari sports car

Front grill on the Rolls-Royce automobile




No comments: