Chevrolets are rarely seen on the streets

Chevrolets are rarely seen on the streets of Paris. But General Motors (GM) has chosen the Paris Motor Show, which opens to the public on Oct. 4, to launch one of the most important new Chevy models in years.
The Cruze, a compact sedan set to go on sale in Europe next March and in the U.S. in 2010, will be Chevrolet’s first global small car. With its sleek, arched roofline and high-tech interior, “it’s one of the global Chevrolet products that are the future of where this brand is going to be,” says Wayne Brannon, Chevy’s European chief.
GM has been trying for several years to establish Chevrolet as its main global brand. Unlike rivals Toyota (TM) and Honda (HMC), GM has a balkanized brand portfolio—with Chevy dominant in the U.S., Opel in Europe, and Buick in China. After taking over South Korea’s Daewoo in 2002, GM rebranded some of its models and now sells them under the Chevrolet name in Asia and Europe.(...)
http://www.igeneralcar.info/2008/10/04/chevrolets-are-rarely-seen-on-the-streets/