Advertising and Persuasion

"Advertising is a vicious circle of clutter." A clutter that many AD agencies out there are trying to break through. And how do they intend to do that? By persuading consumers to a product, an idea, etc. But a battle has began since consumers are surely not making it easy for the ad managers. Consumers are like "roaches," becoming immune to the ads. One of the ways many advertisers are approaching the situation is through a channel called "emotional branding," in which they intend for the consumers to have an emotional, or even spiritual bond with a brand. This method of marketing approach began in the early 1990sIt was for the consumers to see beyond what the product did, to what it meant. To see more of how AD agencies are losing consumers and the efforts they're making to persuade consumers, watch the link below.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/