An Example of Event Marketing done by Hummer, a division of GM

HUMMER Helps American Red Cross Improve Emergency Preparedness
2008-08-26

H3 response vehicles donated to American Red Cross chapters in Arizona, Georgia, Idaho, Michigan, Nevada, New York, New Hampshire, North Carolina, Ohio, South Carolina, Virginia, and Washington
New models join 31 HUMMER Red Cross response vehicles in service around the country
September is National Preparedness Month

HUMMER’s relationship with the Red Cross began in 2004, with a commitment to provide the organization with 72 vehicles that includes a combination of HUMMER disaster response vehicles, as well as $100,000 each year from the GM Foundation.
Today, there are 31 HUMMER models in service with the Red Cross. These vehicles have been used in response to countless disasters, including areas hit by Hurricanes Katrina and Rita...“Our vehicles have supported Red Cross relief efforts during several major disasters and we are pleased to provide the nation’s frontline emergency response volunteers with additional