Marketing

As the semester has ended and I'm no longer to blog as an assignment, I hope many have come to the realization, the impact that marketing has on the economy. Well I have turned my attention to certain elements of marketing and how it affects my everyday decisions. Thanks to "MAR100" I can longer wake up without thinking of the day ahead, and the types of marketing strategies I will come across. Awareness...being aware of our surroundings makes a huge impact on the decisions we make in our lives. So therefore I encourage you to step out, think, and make the right decisions when you are bombarded with the influence of the marketing industry.

Evermore so, marketers should think of the impact they want to achieve in the society of many cultures & sub-cultures. A place where marketing to any one person has become difficult. They need to ensure research made, adequately feeds their long-term plans to bring forth success. They need to think ahead of the game, like Audi.

Audi has bought a 60 second slot to advertise in the first quarter of Super Bowl XLIII next year.

This shows that the company is not lingering with time and their forseen success.

“Last year’s Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market,” said Scott Keogh, chief marketing officer, Audi of America, in a statement. “With this spot, we plan to build on the success we’ve enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand.”
The German brand said it has claimed a bigger chunk of the import luxury market in the U.S. this year, boosting its share to 8.6 percent from 6.2 percent a year earlier. Its competitors include Mercedes-Benz and BMW.
Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad.