Trade dress refers to characteristics of a visual appearance of a product or its packaging that may be registered and protected from being used by competitors in the manner of a trademark. These charateristics can include; graphic design, color, three-dimensinal shape, or even the smell of a product or its packaging.
Shape of a Coca-Cola bottle
Shape of a classic Ferrari sports car
Front grill on the Rolls-Royce automobile
No comments:
Post a Comment