One of the best-kept industry secrets revealed at Auto China 2008 was Honda's announcement of a new brand concept for the Chinese market, called Li Nian. Like Toyota’s Scion brand in North America, Li Nian will cater to young people. Li Nian is a joint venture between Honda and Chinese partner Guangzhou Automobile Group.If an auto maker would like to unleash a new vehicle, China is the best place to get rocognition. The auto industry is very large and has a great influence on already all the marketers out there. The marketing industry in China is growing so rapidly that it has the potential to affect the whole world. Therefore, the culture in China feeds on new marketing inventions.
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