"I think 2009 is going to be a bloodbath," said Scott Testa, a marketing professor at St. Joseph's University in Philadelphia. "I think it's going to be very, very ugly."
1.05.2009
More top brands seen disappearing in 2009
Linens 'N Things and other other names vanished this year, victims of the economy, the financial meltdown or other factors. Experts say 2009 could mark the end of even more brands as the now year-long recession puts more struggling companies on life-support.
1.02.2009
The Journey continues...
Well it is certainly the beginning of a New Year - 2009. I am thankful that I made it through by God's hands. I have gotten another chance to redeem myself and continue on life's journey. It is my perrogative to meditate and improve on the things that I may have not been satisfied about. For some it is the beginning of wonders to come. For others it may be the continued battle of obstacles, priorities, goals, etc. Come what may I pray that we all look up to the heavens and ask the Father to guide us through the journey. Open our hearts and let Him in because that is the only way we can truly be fulfilled. One Love...
12.25.2008
Happy Holiday to Everyone
12.17.2008
No Keyboards?
The future has been seen and predictions have been made that there will bo no more keyboards. -Step aside, keyboards, laptops, and 9-to-5 jobs. A survey of more than 1,000 Internet activists, journalists, and technologists speculates that by 2012, those quaint relics of 20th century life will fade away. How ridiculous is that? Is it because there are so many touch screen innovations? Well I like typing and exercising my fingers and this is a thumbs down for me...
12.16.2008
Where is it?
X-mas day is about a week away, and i've truly not found the christmas spirit. If any one have found it, can you please send it my way?
12.12.2008
Marketing
As the semester has ended and I'm no longer to blog as an assignment, I hope many have come to the realization, the impact that marketing has on the economy. Well I have turned my attention to certain elements of marketing and how it affects my everyday decisions. Thanks to "MAR100" I can longer wake up without thinking of the day ahead, and the types of marketing strategies I will come across. Awareness...being aware of our surroundings makes a huge impact on the decisions we make in our lives. So therefore I encourage you to step out, think, and make the right decisions when you are bombarded with the influence of the marketing industry.
Evermore so, marketers should think of the impact they want to achieve in the society of many cultures & sub-cultures. A place where marketing to any one person has become difficult. They need to ensure research made, adequately feeds their long-term plans to bring forth success. They need to think ahead of the game, like Audi.
Audi has bought a 60 second slot to advertise in the first quarter of Super Bowl XLIII next year.
This shows that the company is not lingering with time and their forseen success.
“Last year’s Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market,” said Scott Keogh, chief marketing officer, Audi of America, in a statement. “With this spot, we plan to build on the success we’ve enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand.”
The German brand said it has claimed a bigger chunk of the import luxury market in the U.S. this year, boosting its share to 8.6 percent from 6.2 percent a year earlier. Its competitors include Mercedes-Benz and BMW.
Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad.
The German brand said it has claimed a bigger chunk of the import luxury market in the U.S. this year, boosting its share to 8.6 percent from 6.2 percent a year earlier. Its competitors include Mercedes-Benz and BMW.
Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad.
12.11.2008
Expensive ZIP-codes
Marketing has become so specific in targeting its customers, that Forbes have found the most expensive zip codes in America. In those place you will find marketers trying their utmost best to annihilate the competition and bring up their revenues. For those living in places like New York, San Francisco or Los Angeles, ZIP codes are often mindsets. They delineate geographic, class and wealth boundaries. Based on sales over the last year, these are the 100 most expensive ZIP codes in America.
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